Subscribe Feed (RSS)To create expert status for yourself in your field you can get booked in the media as an expert. This creates a competitive edge for you that is tough for your competitors to match. Here are some tips to get you going. First of all, make a list of everything you can talk about that is important to your industry. Next, expand your list to include real word scenarios likely to exist for your target market. So here’s an example, if you are a career expert expand your abilities to comment by looking at the subtopics that affect careers such as ”how to get a job when everyone else is losing theirs” or ”how to stand out in a pile of resumes. Create expansion points or talking points for each of these sub-categories and you are on your way.
Create a well-developed author or expert BIO that stacks your most impressive accomplishments from the top down to support your expert status. The media will read just enough to convince them that you are their perfect expert. Lead with your credentials and education, special areas of expertise, and follow with accomplishments or companies you have worked for and any impressive media you have obtained. Develop your media contact database in advance. Know who you are going to contact in advance. Don’t wait until a breaking news event happens where they need an expert to start to figure out who to contact. You’ll want to make connections in advance.
Get positioned with the media in advance so you will be set up and ready to go when a story or news events emerges that is perfect for your commentary. An example is about a career or workplace expert who can comment on the industry events from workers losing their jobs to the unemployed going back to school. If a news event happens, such as a new jobs report or unemployment report coming out, your expertise, commentary and analysis will be in demand.
When news happens where you are the expert and can comment send out a notice to your contact database. Include your contact info and availability so they can connect with you quickly. Be completely ready and able to drop everything to talk to the media, appear on a radio show or go down to your TV studio for an interview. One thing is true; the media moves very fast and appreciates immediate access to you.
Invest in media training. The media loves a well prepared and media trained expert who knows how to convey information on the exact topic quickly and accurately (with no ummms). You will get one chance to be fabulous! If you are a great expert that the media can count on to do a great job, you will be asked back. Ask your media trainer to train you on your talking points. Order a digital copy of your appearance. This appearance very important in your marketing strategy and most shows do not offer a tape service.
Enjoy additional strategies about creating expert status by Enjoyting TV publicity. Experience the incredible success to your career by Enjoyting publicity on tv and other media such as radio, newspapers and internet news sites. Plenty of resources available to help you go to all new levels of success.
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